- Focus on related meta data from the header into the images alt tags and title tags. For our case, each screensaver and wallpaper has it’s own landing page. Focus the image and meta data to contain very similar information to make sure the proper keywords are picked up by the Google Spider. Note: the Google Spider for Images is very different then the Google Spider for web pages.
- Alt Tags – a MUST for each image and be sure to have description keywords of the image as well as include keywords that relate to the meta data in the header. These descriptions should focus on each image rather then contain a standard web phrase or tag line.
- Title Tags – The title tag should be either identical to the alt tag and/or with a unique title appended to it, possible the title of the web site.
- Use larger images; suggest 333px x 334px or about 10,000 pixels in size. Note that Google Images also breaks up images into 4 categories:
1. Small Images (150×150)
2. Medium Images (150×150 – 500×500)
3. Large Images (500×500 – ~1200×1200)
4. Extra Large Images (~1200×1200+) - Descriptive filenames. If the image is a picture of the empire state building name the image file empirestatebuiliding.png.
- Wrap an Image with descriptive text that summarizes the image as well as uses some of the keywords and description in the alt,title, and meta tags. Some designs and layouts push the descriptive text too far down the page, focus on wrapping the image tag and text inside a div.
- Create a sitemap of images with descriptive text around each image as well as a link to each image. This might be a bit over the top, but also could provide a unique viewing experience.
- Focus on creating links to the image itself, such as a full size view. The link should go to the src of the image tag.
- Focus on creating links to the page the image resides on
- Specify the height and width of each image in the img html tag
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1. Write something great about your niche and email other bloggers to let them
know – there’s a good chance they’ll link to you
2. Have a signature link in forums that points to your site
3. Post links to your pages to social bookmarking sites.
4. Leave comments on other people’s blogs and link back to your site (tip:
look in the digg upcoming section for blog posts about to get a lot of traffic).
5. Have the opposite opinion on everyone else on a popular topic, providing you
can justify it. Everyone will get annoyed and link to you saying your wrong
6. Answer questions on Yahoo Answers – quote your website as the source.
7. Post in Yahoo and Google Groups with a link to your site in your signature
8. Make a 404 page that redirects to your homepage – no point losing visitors
9. Have an opt-in form – trade links with someone else who has an opt in form
on your confirmation page
10. Review a product or company – if your review is positive email the
company and ask to be featured in their press section. (this has worked really
well for me)
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