If you take a look at the Personal Computer industry there are a lot of computers that use Microsoft Windows. Seriously, as much of an Apple fan boy that I am, the lion’s share of personal computers is running Windows. Just in my short lifetime, I had a computer (or two) that ran Windows 3.1, Windows 95, Windows 98, Windows 2000, Windows NT, Windows XP, Windows Vista and Windows 7. It’s crazy to think about all that money for licensing an Operating System.
So Microsoft has done well in the Operating system space and made a good chunk of change. What did they do with it? Well Bill decided to retire and become a philanthropist. He invests and spends his money on doing good. The Bill & Melinda Gates Foundation fights aids in addition to other world issues. So just think about all that money we spent on Windows in some way fights for Aids today.
Now imagine if Microsoft focused on this while building their business. Set 1% of revenue to go towards fighting aids or any world issue…Would people be more willing to purchase a product because of it? Are socially responsible companies more sustainable? I often wonder and think what if fortune 500 companies change their focus to this and accept that greed is evil, what would happen? How much is enough? I really wish every fortune 500 company would have a mandate that their CEO’s accept $1/year pay and focus on creating value than paying all this money in salaries for companies that are killing America (e.g. Enron, every Bank I can think of…etc.)
*Side note* my buddy Larry Florio will be racing up 30 Rockefeller Center’s 66 flights of stairs to help create a world free of MS. Feel free to support him and fight for MS, I know I have 
Good Luck Larry!!!
