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John Murch


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McDonald’s PLEASE Prove Me Wrong


Thinking back to all those road trips I took and getting stuck between a McD’s and a BK Lounge (aka Burger King), what do you do? A while back my buddy Bob came up to visit me in NYC after a Rallycar event. We stopped by a rest area on the NJ turnpike only to have 3 horrible choices for food: bk lounge, popeyez, or cinnabon.

We ended up grabbing a cinnabon, side note the employee couldn’t do math. I gave her 50.11 on a 8.11 item, so 42 for change but since she entered 50 and I then gave her the 11 cents after the register showed 41.89 and she looked like a deer with headlines on her. Ugh, is our school system failing us?

Ok back to the healthy food approach. Bob suggested why not have a deli, could it be that hard, or does healthy fast-food not scale? Are the margins on a bigmac versus a fresh deli sandwich that has bread, meat, cheese, and condiments that different?.

Thinking about this a bit more, Subway is considered the most healthy choice for fast food, basically a glorified deli. How can this be, seriously?!

Living in NYC you get to eat at some great food places as well as some divy types. Near where I live fun lunch spot named Switchfood is basically a gourmet deli located in Chelsea as well as a secondary location near wall street. It reminds me of Vermont sandwich company another glorified deli that can be a healthy alternative. So where does fast food and health leave you? Can healthy fast food scale? If I was going to get into the model of building a food company, outside of a Mexican chain food establishment in NYC as NYC doesn’t have good mexican food, a healthy fast-food business would be next on my list.

So with that, maybe McD’s can prove me wrong and provide healthy alternatives in the near future. America is FAT as the obesity epidemic of twinkees falling from the sky is killing us… or is it just the options of food while we travel?

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Quick about me, I like to build ideas and make websites and applications. I love coffee and elegant solutions.
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