The past couple of months I have been spending time working on ways to automatically capture leads or future customers. The idea is to build a better mouse trap. Think about the idea of leads and how you go about finding a hot lead. Your niche or business is focused on a specific customer who [...]

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Be your own brand and get your name out there. At SXSW 2008 I meet Gary Vaynerchuk who brands himself like no other. He is passionate, active, and an awesome dude. Gary brands himself as Gary, and no matter if he sells wine, does a podcast or appears on various talk shows it’s always Gary [...]

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What is viral marketing you ask? Wikipedia defines viral marketing or “refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.” Viral marketing [...]

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